Eric “Bean” McKay, a 15-year-old Virginia boy who won a lifetime supply of private brand peanut butter from discount grocer Lidl, will get his picture on the label of the jar, with a portion of the sales going to a nonprofit autism advocacy group.
Bean, who has autism, eats peanut butter on English muffins three times a day. When Lidl had a sale on its peanut butter last year, McKay’s mom Tracy bought 72 jars.
Bean, tweeted a picture of the empty jars to Lidl, which gave him 72 additional jars and promised a lifetime supply if he could get 72,000 retweets. He then donated a portion of his winnings to workers affected by the federal government shutdown this year. His father was a furloughed federal worker.
This month Lidl is launching a campaign to raise awareness of people with autism. The retailer has introduced limited-edition private brand peanut butter jars with Bean’s picture which will be available starting April 11.