Aldi Announces Commits to Reducing Plastic Packaging

Aldi is pleased to announced this week a series of commitments it has made to help combat the global plastics crisis. By 2025, 100% of Aldi private brand packaging, including plastic packaging, will be reusable, recyclable or compostable. Aldi will also reduce packaging material across its entire range by at least 15%.

Aldi has the ability to influence how its products are sourced, produced and brought to shelves because more than 90% of its range is Aldi private brand products. The retailer is committed to working with its supplier community to achieve the following comprehensive goals:

  • By 2025, 100% of ALDI packaging, including plastic packaging, will have reusable, recyclable or compostable packaging;
  • By 2025, packaging material of all Aldi private brand products to be reduced by at least 15%;
  • By 2020, 100% of ALDI private brand consumable packaging to include How2Recycle label;
  • By 2020, implement an initiative to make private label product packaging easier for customers to reuse;
  • Guide continuous improvement of product packaging by internal expertise and external evaluations.

“ALDI has never offered single-use plastic shopping bags. And while we’re pleased that we’ve helped keep billions of plastic grocery bags out of landfills and oceans, we want to continue to do more,” said Jason Hart, CEO of ALDI U.S. “The commitments we’re making to reduce plastic packaging waste are an investment in our collective future that we are proud to make.”

These new goals are an extension of the company’s existing sustainability initiatives. For more than four decades, Aldi U.S. has never offered single-use plastic grocery bags, and shoppers have brought their reusable bags. By company estimates, this progressive business decision has helped keep approximately 15 billion single-use plastic bags out of landfills and oceans. In 2018, Aldi recycled more than 250,000 tons of materials, including paper, cardboard plastic and metal. Through this recycling effort, Aldi avoided the greenhouse gas equivalent of 8,094,533 gallons of gasoline. In July 2018, ALDI partnered with How2Recycle, a standardized labeling system, to empower its customers to recycle.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.