Don’t Miss Walmart at the Velocity Conference

We are thrilled to announce Jack Pestello, Senior Vice President of Private Brands for Walmart U.S. will present at this year’s Velocity Conference, April 29 – May 1 in Charlotte, NC. Jack joins more than a dozen retail executives who will share this year’s Velocity stage. Register today!

Jack has led private brands at the world largest retailer since 2014. Under his leadership, the Walmart team has reinvented the private brand portfolio and won numerous Vertex Awards along the way.

He will bring his experience to the Velocity Conference stage in the thought-provoking presentation


Pestello will speak about the evolution of customer shopping behaviors and how the Private Brand industry must rapidly change to stay relevant.

We’re very excited to have Jack at this year’s event. And we can’t wait to see you there too!

Join us April 29 – May 1 in Charlotte for Velocity: the My Private Brand Conference!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.