Sometimes it’s the little things that make a house feel like a home. The family gathered around the dinner table. Downtime where relaxation reigns. Snuggling in for a cozy bedtime story. But some kids have sensory sensitivities, these little moments can feel pretty monumental—and that a few great home items could make a world of difference. However, finding functional, stylish options that won’t break the bank can be hard. That’s Target is introducing a new private brand Pillowfort sensory-friendly assortment of beautifully-designed, practical and oh-so-affordable pieces that can help even more kids feel right at home.
“We want all guests to feel welcome and included at Target,” says Julie Guggemos, senior vice president, owned brand management and product design. “With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives.”
Our design team spent lots of time soaking up Target customer stories and feedback and then designed each item in the nearly 20-piece assortment to help meet kids’ and parents’ unique needs and blend beautifully into their homes. Prices start at $20 and everything is under $100.
Here’s a peek at a few of the sensory-friendly items and design details that’ll help kids feel comfortable and confident as they take on their day.