Rimping Supermarket in Chiangmai, Thailand, is testing banana leaves as an environmentally friendly alternative to plastic packaging. The grocer vegetables are wrapped in banana leaves and are held closed with a natural fiber tie instead of the plastic. The bright-green banana leaves are thick, broad, and flexible. They can be folded easily without breaking and can withstand refrigeration.

So far social media has responded positively with a mix of support, enthusiasm, and a few sensible questions. “Little steps make a big difference. Change is coming!”. “Oh yes. Great compost for the garden,” shared another, while a different user commented: “This is actually beautiful”.

This is a smart innovation that has the potential to differentiate retailers and their private brands.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.