Organic Garage Commits to Continued Private brand Growth in 2019

Last week Vancouver-based independent organic and natural foods grocery chain Organic Garage provided an update on its 2018 activities and upcoming initiatives for 2019 an

Organic Garage continued to grow in 2018 with the addition of a new store in Toronto’s Liberty Village neighborhood and the expansion of its private label, “Kitchen Originals”. The retailer remains focused on its goal of opening one to two new stores per year as it aims to position itself as one of Canada’s largest natural food grocers and establish the Organic Garage brand through its stated mission of making healthy food affordable and accessible. Initiatives designed to enhance the customer’s retail experience were introduced over the past year and the Company enjoyed positive attention from a number of media outlets taking note of the Organic Garage story.

In 2018 the retailer implanted the “Handpicked Partner Program” which was initiated at the Liberty Village location, allowing select vendors to sell unique, ready-made foods to Organic Garage customers through small-footprint, on site kiosks.

“Kitchen Originals” private label increased its number of items by almost 40%. Organic Garage will continue to expand the line, providing customers with healthy, value-priced products where demand dictates.

In 2019, Organic Garage will continue to focus on its expansion plan, leveraging its competitive, low-price advantages, implementing further efficiencies and increasing its brand visibility.


Previous articleTesco’s Jack’s Private Brand With A British Accent
Next articleVelocity Conference Final Agenda Announced
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.