Saks OFF 5TH’s exclusive FIFTH CITY brush set

SAKS OFF 5TH announced this week the arrival of the retailer’s private brand beauty collection, “FIFTH CITY” — a line of high-quality and luxury beauty essentials at exceptional value.

FIFTH CITY offers a one-stop shop for all beauty needs, inclusive of face, lip and eye makeup, brushes, and accessories. Each makeup item is exquisitely designed with rose gold and black packaging, adding elegance to the accessibly priced collection. FIFTH CITY marks a significant step in Saks OFF 5TH’s overall strategy to continue to expand its exclusive merchandise assortment, serving as a strong complement to its designer products.

More than 35 products will be featured as part of the launch, including:

  • brushes with a modern, ultra-dense design and premium, cruelty-free bristles, such as the deluxe powder brush ($22 USD), the 360° foundation brush ($16 USD) and the conceal & line brush ($8 USD)
  • face, eye and lip makeup, such as blush & highlighter sticks ($20 USD) and lip glosses ($12 USD)
  • accessories, such as ribbon hair ties ($4.99 USD) and a towel turban ($12.99 USD)

FIFTH CITY is exclusive to Saks OFF 5TH locations in U.S. and

Saks OFF 5TH’s Exclusive FIFTH CITY collection
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.