Have you booked your hotel room for Velocity: the My Private Brand Conference? Be sure to make your reservations soon, as the room block discount ends Friday, March 29, 2019.

The Le Méridien hotel is the site of the 3rd Annual Velocity Conference scheduled for April 29 – May 1, 2019 in Charlotte, NC.

  • Conference room rate is $199 a night plus taxes and fees.
  • Group rate available until March 29, 2019, or until sold out.

Ideally situated in Uptown Charlotte, immerse yourself in the mix of culture and exploration at the new Le Méridien Charlotte. Retreat to one of the 300 guest rooms after a day private brand networking and education. Engage, debate, and converse at the Le Meridien Hub- a reinterpreted version of the traditional lobby where attendees can sip on an artistically crafted cocktail or mixed drink. Relax by the indoor or outdoor pool or get energized in the state-of-the-art fitness center.


APRIL 29 – MAY 1, 2019


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.