Walmart to Launch Private Brand Tablets.

    A mockup based on FCC filings

    Walmart continues to refine and grow its private brand portfolio, the big box is reportedly preparing to launch a private brand Android tablet under the brand Onn.

    According to Bloomberg describes the new product as “an inexpensive, kid-friendly” device that’s going to carry the ONN store brand that Walmart uses for other products.

    Product filings registered with the US FCC, reveal the tablets will be manufactured in China and come with Google’s mobile operating system.

    A Walmart spokesperson confirmed to Bloomberg the devices impending release.

    Anticipated specifications include an8-inch screen, MediaTek MT8163 processor, 2GB of RAM, and 16GB of expandable storage.

    The move will place the new Onn tablet in competition with the Amazons base level Fire7 private brand tablet which retails for $49.99.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.