Aldi & Trader Joe’s Sweep The Best New Product Awards

Marketing research firm BrandSpark International has just announced the winners of the 2019 Best New Product Awards program in North America. The Best New Product Awards (BNPAs) cover three major consumer product categories: Food & Beverage, Beauty & Personal Care, and Household. The winners were determined based on a national survey of real shoppers who tried the products themselves. All products were launched after January 1, 2019.

This year’s announcement included 38 winning products of which 15 of them where private brand products  from Aldi and Trader Joes:

Children’s Snack ALDI-exclusive SimplyNature Squeezie Single – Apple Banana and Apple Multi-Fruit
Cooking Oil Specially Selected Premium Italian Extra Virgin Olive Oil
Dried Fruit SimplyNature Freeze Dried Fruit: Strawberries, Fuji Apples, and Asian Pears
Fresh Chicken Product Trader Joe’s BBQ Seasoned Spatchcocked Chicken
Fruit Snack ALDI-exclusive Little Salad Bar Pineapple Spears and Little Salad Bar Watermelon Spears
Hummus ALDI-exclusive Park Street Deli Single Serve Hummus: Classic or Red Pepper
Juice ALDI-exclusive Specially Selected Premium 100% Juices: Pomegranate Juice, Black Cherry Juice, or Cranberry Juice
Milk ALDI-exclusive Friendly Farms Organic DHA Omega-3 Whole Milk and ALDI-exclusive Friendly Farms Omega-3 Organic 2% Reduced Fat Milk
Pasta Trader Joe’s Organic Italian Artisan Pasta
Pastry Trader Joe’s Uncured Ham & Swiss Cheese Flaky Croissant
Protein Bar ALDI-exclusive Millville Protein Chewy Bars: Peanut Butter Dark Chocolate or Peanut, Almond and Dark Chocolate
Ready-Made Salad Kits ALDI-exclusive Park Street Deli Greek Feta Salad, Provolone Antipasti or Olives, ALDI-exclusive Little Salad Bar Salad Bowls, Assorted Varieties

 “We are thrilled to celebrate the 11th year of the Best New Product Awards,” says Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. “As the BNPA program enters its second decade, we are uniquely positioned to examine the most important trends in CPG products over time. We are learning from the past to predict the future in an ultimate effort to work with manufacturers to fulfill the desires and habits of American shoppers.”

The winning products were determined among the nominees solely by the votes and opinions of more than 10,000 American consumers, including thousands of verified purchasers who bought the products with their own money. Voters participated in an extensive nationwide survey conducted by independent marketing research firm BrandSpark International.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.