Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.
Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.
Today’s speakers are:
Brent Tininenko, Vice President, Private Brands at Fred’s has spent the last few decades building private brands with retailers and private brand companies including, Walmart, Sam’s Club, Daymon Worldwide and Nash Finch.
Prior to being at Fred’s, Tininenko led the Walmart International Markets in leveraging the global private brand direction and partnering with multinational suppliers to improve private brand growth.
At Daymon Worldwide, he worked in Sydney, Australia with Dairy Farm International. The highlight of that position was developing the first brand that had a multi-language packaging that sold in Australia, New Zealand, Hong Kong, Singapore, and Malaysia.
Brent is energized by developing private brands that compete with big, National Brands. He is passionate to develop items that connect with the customers and deliver great quality at a great value.
In his spare time, he is an avid cyclist and endurance athlete.
With SKU counts from 1,000 to in excess of 10,000 annually, Maria focuses on the scalability of design and the execution of SKUs driven by the efficiency of commonality and consistency. Under Maria’s guidance, her team developed Workflow by Design, a proprietary workflow management program that allows large enterprises to initiate, track, and approve projects.
They will present:
SPEED TO MARKET – from 0 to 100 in 6 short months
After multiple evolutions, strategic shifts, and difficult times, Dallas based hometown discount retailer, Fred’s is on the road to success. Brent and Maria will tell the story of the re-emergence of Fred’s, led by the retailer’s commitment to private brand. They reveal the exciting road to the reinvention, redesign, and relaunch of Fred’s private brand portfolio.
And yes, it all happened in 6 months!