Jason Bidart VP of Private Brands, Fairway Market to Speak at Velocity Conference

I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.

Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.

Today’s speaker is Jason Bidart, Vice President of Private Brand Programs, Fairway Market the iconic New York retailer and brand with international loyalty and awareness.  With 15 stores in the NY Metro area, Fairway is famous for its apples stacked to the ceiling, a massive assortment of foods from around the world, and authentic hand-crafted specialties that creates an experience Like No Other Market®.

Jason joined Fairway Market in 2015 and has held Director and VP roles in Fresh Foods and Organic and Natural Grocery/Wellness but has worked over the last 12 months to strategically reposition Fairway Market’s private brands through innovation, supplier and category management, package design, brand development, and marketing.  Prior to joining Fairway, Jason gained 13 years of grocery experience at The Fresh Market and Earth Fare with various positions in store operations and category management across the produce, deli, bakery, and grocery departments

Jason lives in New York City and holds a B.A. in Economics from the University of Florida.  He loves to cook and travel the world to experience other cultures through food.  He also enjoys running in Central Park with the non-profits Team for Kids and New York Road Runners.

Jason will present:


Since 1933, Fairway Market has been a leading food destination in the Greater New York City metropolitan area.  It’s no secret that through the years and influx of fierce competition, Fairway Market has struggled to keep up with the changing landscape but what has helped it survive is the ‘Like No Other Market’ experience they offer its very loyal customers.  In this or presentation, Jason will discuss Fairway Market’s efforts to leverage its differentiated customer experience and how the use of a revamped private brand program has brought this iconic retailer back to prominence.

Early Bird tickets are on sale through Friday, February 15, 2019, don’t miss the chance to save $300.

Register Today!


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.