I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.
Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.
Today’s speaker is Jason Bidart, Vice President of Private Brand Programs, Fairway Market the iconic New York retailer and brand with international loyalty and awareness. With 15 stores in the NY Metro area, Fairway is famous for its apples stacked to the ceiling, a massive assortment of foods from around the world, and authentic hand-crafted specialties that creates an experience Like No Other Market®.
Jason joined Fairway Market in 2015 and has held Director and VP roles in Fresh Foods and Organic and Natural Grocery/Wellness but has worked over the last 12 months to strategically reposition Fairway Market’s private brands through innovation, supplier and category management, package design, brand development, and marketing. Prior to joining Fairway, Jason gained 13 years of grocery experience at The Fresh Market and Earth Fare with various positions in store operations and category management across the produce, deli, bakery, and grocery departments
Jason lives in New York City and holds a B.A. in Economics from the University of Florida. He loves to cook and travel the world to experience other cultures through food. He also enjoys running in Central Park with the non-profits Team for Kids and New York Road Runners.
Jason will present:
FAIRWAY MARKET: THE TRANSFORMATION OF AN ICONIC BRAND
Since 1933, Fairway Market has been a leading food destination in the Greater New York City metropolitan area. It’s no secret that through the years and influx of fierce competition, Fairway Market has struggled to keep up with the changing landscape but what has helped it survive is the ‘Like No Other Market’ experience they offer its very loyal customers. In this or presentation, Jason will discuss Fairway Market’s efforts to leverage its differentiated customer experience and how the use of a revamped private brand program has brought this iconic retailer back to prominence.
Early Bird tickets are on sale through Friday, February 15, 2019, don’t miss the chance to save $300.