The latest edition of the Private Label Manufacturers Association’s (PLMA) web-based video magazine PLMALive! includes my story on web giant Amazon.
Data-based insights are what drive success in retailing today, and Amazon is perfecting consumer insight through a number of cutting-edge processes, including voice-ordering. Christopher Durham offers his own insights.
Make sure to catch my presentation on Amazon at this year’s Velocity: the My Private Brand Conference, April 29 – May 1 in Charlotte, NC.
THE EXTRAORDINARY RISE OF PRIVATE BRAND AT AMAZON
In this presentation My Private Brand President, Christopher Durham will take a deep dive into the meteoric rise of private brand at online giant Amazon. Durham will paint a picture of the private brand successes and failures which fuel their continued, aggressive growth. With more than 100 private brands across virtually every category, the Whole Foods portfolio of private brands, and complete control of their ecosystem…the future of Amazon will be defined by private brand.