Trader Joe’s to Eliminate 1 Million Pounds of Plastic

The February edition of Trader Joe’s iconic Fearless Flyer includes an announcement to customers announced the retailer’s commitment to reducing plastic and other private brand packaging waste.

“As we fulfill these steps in 2019, on an annual basis, we are eliminating more than one million pounds of plastic from our stores,” the Fearless Flyer reads. “Thank you; we’re listening.”

The commitment from Trader Joe’s includes:

  • Eliminate single-use plastic grocery bags in stores nationwide
  • Replace plastic produce bags with biodegradable and compostable options.
  • Replace styrofoam trays in produce packaging with compostable trays.
  • Sell more produce as loose items, instead of bagged in plastic
  • Eliminate plastic sleeves on greeting cards, replacing them with a compostable material
  • Eliminate plastic wrappers for flower bouquets, replacing them with a renewable material

Trader Joe’s didn’t give any further detail about how they would reduce other private brand packaging waste.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.