PLMA’s 2019 “World of Private Label” To Host 15,000 in Amsterdam

More than 15,000 private brand trade professionals from 120 countries are expected to attend PLMA’s 2019 “World of Private Label” International Trade Show, that will be held May 21-22 at the RAI Exhibition Center here.

Visitors include retailers representing supermarkets, hypermarkets, discounters, drugstores, and department stores, as well as importers and exporters, manufacturers, consultants, sales agents and packaging and design experts.

On the trade show floor, they have the opportunity to visit more than 2,600 exhibiting companies, the largest number ever. The exhibitors are manufacturers and suppliers of fast-moving consumer goods, including food and non-food products from more than 70 countries.

Featured on the trade show floor will be 61 national and regional pavilions. New pavilions this year include ones from Israel, Dubai, Egypt, Latvia and South Africa.

This year’s event features the widest assortment of products ever displayed on the exhibition floor. There will be nearly 1,800 exhibitors of food and beverages, around 450 exhibitors of health and beauty items, more than 300 exhibitors of household products, and more than 300 exhibitors of housewares and DIY items.

The trade show exhibits also reflect the latest consumer trends. There will be nearly 600 exhibitors of organic products, more than 250 exhibitors of vegan and vegetarian items, nearly 200 exhibitors of lactose-free products and 150 exhibitors of sugar-free items.

There also will be more than 100 exhibitors in a number of specialty categories, including personal and leisure, pet food and pet accessories, ingredients and raw materials and packaging and related products. In addition, there will be nearly 250 exhibitors of kosher products and more than 200 exhibitors of Halal products.

The theme for this year’s “World of Private Label” International Trade Show is “Listen to the Buzz”. It highlights the thousands of conversations that will be taking place on the trade show floor between retailers and exhibitors at the world’s largest private label exhibition.

The “World of Private Label” exhibition area covers 15 exhibit halls in the RAI Centre, divided over three main complexes. RAI’s Europa Complex is devoted to food products, while the Holland Complex has exhibitors displaying non-food products. Park Complex accommodates both food and non-food exhibitors.

A special trade show attraction is PLMA’s Idea Supermarket. It displays private label ranges of around 60 retailers in Europe, United States, Latin America, Africa and Asia.

Also in PLMA’s Idea Supermarket area is a special display of the winning products of PLMA’s International Salute to Excellence Awards. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores and specialty stores in the past year.

Nearby is PLMA’s New Product Expo, displaying more than 600 products presented for the first time on the trade show floor.

One day prior to the opening of the trade show, PLMA will hold a seminar program at the Forum Zaal at the RAI. There will be presentations by industry experts as well as the announcement of the winners of the 2019 International Salute to Excellence Awards.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.