PB CAREERS: Jet & Walmart: Digital Brand Manager, Private Brands

PB CAREERS: Jet & Walmart: Digital Brand Manager, Private Brands

What you’ll do

The Digital Brand Manager – Everyday Living, will be responsible for the digitization of Walmart Private Brands.

  • As the Digital Brand Manager for Private Brands:
  • You will be the steward of the Walmart private brand portfolio.
  • You will develop the digital brand strategy and partner with Walmart’s external agency partners for brand architecture and design.
  • You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create/execute digital brand plans for all customer-facing interaction points.
  • You will also work closely with the Walmart U.S. Stores brand team to drive marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands.
  • You will drive eCommerce-specific digital expansions and partner with general managers, agencies, and product development teams on launch strategies.


BA/BS with 4+ years of relevant professional experience in brand management and marketing

  • Excellent analytical, organizational, and written/verbal communication skills
  • Ability to think strategically, identify and tackle problems, recognize trends, and make data-driven recommendations
  • Proven capability to implement change on a large scale as well as navigate agile structures

Additional Preferred Qualifications

Interest in business development, ability to invest in forging long-term strategic business relationships, and a desire to help our partners succeed and thrive on our platform

Proven ability to manage multiple, time-sensitive projects and competing priorities simultaneously, and to drive projects to completion with minimum guidance and high attention to detail

Jet & The Walmart eCommerce Family of Brands

Location: HOBOKEN, NJ
Department: Retail
Team: Everyday Living
Requisition: GH1561658


Previous articleTrader Joe’s Most Searched for Private Brands
Next article5 Questions with the Vertex Awards Judges, Jens Sievert
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.