Coop’s Änglamark is Sweden’s Greenest Brand

According to a new survey Coop’s eco-friendly private brand Änglamark is Sweden’s favorite green brand. Maria Billow Bergendahl, brand manager of own brands at Coop, said, “We are happy and proud that Änglamark for the eighth time is named the greenest brand of the year.

“It also shows that the effort we made during the autumn on a new design has been received positively by our members and customers.”

Sweden’s greenest brand survey is conducted every year by the consulting company, Differ. This year, more than 1,000 respondents between 15-74 participated in the research.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.