Continente Grows Healthy Private Brand

Portuguese grocer Continente has expanded the range of private brand healthy snacks and convenience foods. New products include three Riced Veggies SKUs: Riced Veggies Tricolor (cauliflower, carrot, and broccoli); Riced Veggies Cauliflower, Parsley and Garlic; and Riced Veggies Quinoa and Cauliflower.

Continente has also extended its organic private brand Bio range, with the introduction of vegan organic snack bars without gluten and lactose. New products include a raw coconut and chia bar, as well as four varieties of crunchy bars: dried fruit mix, peanuts, pumpkin seeds, and sesame seeds. All bars are vegan, gluten-free and lactose-free.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.