This Valentine, Belgians showed their love true emotions, with a fresh emoji. Discount grocery chain Lidl inspired them with a unique private brand packaging for bananas, peaches and eggplants – the most commonly used love emojis.
They were presented in “message boxes”, as an ideal for a Valentine message.
In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.
Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants, and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.
For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.
Thousands came home with a real love message, straight from the heart.
One that, for sure, was fully appreciated.