SPAR Slovenia Reduces Salt & Sugar In Private Brand

As a responsible retailer, SPARSlovenia continues to promote a healthy, balanced lifestyle. Triggered by a study showing that Slovenians consume too much salt and sugar, the retailer has set itself the ambitious goal of reducing 80 tons of sugar and 25 tons of salt in its SPAR Private Brand products by the end of 2020.

During the course of last year, SPAR Slovenia worked closely with suppliers and nutritionists to change the recipes of selected SPAR private label products. The products were tested to see what reduction of salt and/or sugar was possible and samples were evaluated by a Biotechnical Faculty in Ljubljana. After extensive analysis by the National Laboratory of Health, Environment and Food, the ingredients and product label were adjusted.

It’s estimated that by purchasing SPAR products with reduced sugar content, customers in Slovenia will consume 15 tons less sugar every year. The initiative was promoted through print and online advertising campaigns as well as on social media.

SPAR Slovenia has also set about reducing the amount of salt in its self-produced bakery products, starting with existing, best-selling products. The salt reduction in these products alone will lead to an annual reduction in salt consumption of almost 3 tons.

Taking its commitment to health and wellness one step further, SPAR Slovenia engaged a personal trainer to help develop a 30-day motivational training program, which was published on its website and Facebook & Instagram platforms.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.