Luxury British department store Harvey Nichols has released a new private brand range of Valentine’s Day gifts designed by Smith&+Village. Building on the success of the stylish Harvey Nichols private brand food collection redesign in 2018, the line includes five boxes of premium chocolate truffles in a variety of sizes.
The wit and playfulness of the core food collection follow through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ and ‘hearts and kisses.’ Each pack is adorned with bold graphic patterns developed for Harvey Nichols, with boxes that are closer to cosmetics (or jewelry boxes) than chocolate.
“With the witty, stylish and highly-visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day,” commented Richard Village, Director, Smith&+Village. “Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end.”