DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300
with our early-bird pricing.
Rate expires Friday, February 15th.

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail.

This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like and Brandefy as well as academics and thought leaders from the University of North Carolina Kenan-Flagler School of Business and FMI.

Don’t miss the opportunity to hear from some of the greatest innovators in private brand, including:

  • KROGER: Gil Phipps, Vice President Branding, Marketing, & Our Brands
  • PUBLIX: Tim Cox, Director of Creative Services
  • BOXED: Jeff Gamsey, Vice President of Private Brands
  • MY PRIVATE BRAND: Christopher Durham, President
  • SCHNUCKS: Jason Ulichnie, Vice President of Own Brands
  • METRO: Marie Horodecki-Aymes, Director, Design & Packaging
  • FAIRWAY: Jason Bidart, Vice President Private Brand
  • FOOD LION: Millette Granville, Vice President of Talent, Diversity & Inclusion and Organizational Development
  • FOLLETT: Scott Killian, Senior Vice President of Private Brand
  • BRANDEFY: Meg Pryde, CEO, and Founder
  • FMI: Doug Baker, Vice President, Industry Relations

With more exciting speaker announcements to come.

Don’t miss your chance to grab a ticket today

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Exhibit at the Velocity Conference? Contact Laraine Durham


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.