Velocity Conference Preview: Key Imperatives for Success

    Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.

    Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.

    Our latest speaker is Doug Baker vice president for the Food Marketing Institute where he facilitates professional, non-competitive collaboration among member communities across private brands, technology, and asset protection issue areas.

    In addition to his oversight of the private brand’s council and their efficiency-driven initiatives to encourage brand owner innovation, Doug also leads FMI’s CIO Technology Board, Asset Protection Council, and joint industry initiatives, SmartLabel and Information Accuracy. Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco and Federated Foods with focuses on retail operations, consumer packaged goods and private brand development and marketing.

    He will present:

    From Private Label to Private Brand…Key Imperatives for Success

    Private Brands are purchased by the great majority of U.S. households and have become indispensable to the strategies of grocery retail organizations. Hear the Food Marketing Institute’s VP of Private Brands, Doug Baker, explore key imperatives for success from FMI’s Power of Private Brands and Private Brands in Health & Wellness research.

    Imperatives to be explored:

    • Staying ahead of key category trends
    • Building trust through transparency
    • Embracing new healthcare opportunities at retail
    • Practicing next-generation collaboration
    • Leveraging important lessons from global retailers

    Early Bird tickets are on sale through Friday, February 15, 2019, don’t miss the chance to save $300.

    Register Today!

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.