Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.
Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.
Our latest speaker is Doug Baker vice president for the Food Marketing Institute where he facilitates professional, non-competitive collaboration among member communities across private brands, technology, and asset protection issue areas.
In addition to his oversight of the private brand’s council and their efficiency-driven initiatives to encourage brand owner innovation, Doug also leads FMI’s CIO Technology Board, Asset Protection Council, and joint industry initiatives, SmartLabel and Information Accuracy. Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco and Federated Foods with focuses on retail operations, consumer packaged goods and private brand development and marketing.
He will present:
From Private Label to Private Brand…Key Imperatives for Success
Private Brands are purchased by the great majority of U.S. households and have become indispensable to the strategies of grocery retail organizations. Hear the Food Marketing Institute’s VP of Private Brands, Doug Baker, explore key imperatives for success from FMI’s Power of Private Brands and Private Brands in Health & Wellness research.
Imperatives to be explored:
- Staying ahead of key category trends
- Building trust through transparency
- Embracing new healthcare opportunities at retail
- Practicing next-generation collaboration
- Leveraging important lessons from global retailers
Early Bird tickets are on sale through Friday, February 15, 2019, don’t miss the chance to save $300.