It’s been almost a year since Walmart redesigned the home décor shopping experience on Walmart.com. According to a post from Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce on the retailer’s blog Walmart.com has seen nearly 35% increase in visits to their home décor page, with the majority of customers spending more time on the site.
On Friday Walmart unveiled MoDRN, an exclusive online private brand designed for the modern home.
Created for customers who embrace a modern aesthetic, MoDRN boasts three collections – Retro Glam, Refined Industrial and Scandinavian Minimal. Featuring nearly 650 items across every room in the house, MoDRN provides the elevated look and feel that are typically found at a specialty store, without the elevated price tag. The line incorporates high-end materials – think velvet and performance leather upholstery fabrics, Carrara marble table tops, native and exotic veneers, hand-brushed metal and brass accents, and solid wood features in white oak and walnut. Prices range from $700 – $899 for sofas, $599 – $649 for beds, $20 – $60 for barware, and $199 – $699 for indoor and outdoor dining tables and chairs.
MoDRN is now available on Walmart.com, Jet.com and Hayneedle.com.