Bed Bath & Beyond Debuts Bee & Willow Home

In early January, Bed Bath & Beyond, CEO Steven Temares announced in the retailers Q3 2018 earnings their plans to launch 6 new private brands in 2019 and 2020. According to Temares brands will feature products from categories.

The first of the six new private brands is now live online and will soon appear on shelves. The new brand Bee & Willow Home features a modern farmhouse aesthetic and encompasses bedding, bath, window, furniture, home décor, rugs, tabletop, lighting, storage and cleaning implements. The brand will debut in stores in March.

Temares also said that the retailer will reduce the number of national brand SKUs it carries, “taking out thousands” from stores and online “if we can’t get them to the right model for us.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.