Iconic Texas retailer H-E-B gave its private brand a starring role in this year’s HEB Super Bowl commercials that ran in more than a dozen Texas markets. The spots include HEB private brand guacamole and nacho cheese tortilla chips, coffee, orange juice, queso, Texas shaped tortilla chips and ice cream.
For Texans, a little taste of the Lone Star State is all they need to feel at home – just ask one stranded on a deserted island.
Castaway on a remote beach, alone and helpless, we see the tide change when he spots a stray KODI cooler that fortuitously washes onto the shore. Seeing that the vessel contains some of H-E-B’s tastiest items, our scruffy friend finds comfort, turning his bleak situation into one that would give any Texan a taste of home.
Taking a playful and comedic approach to this year’s Super Bowl commercial, H-E-B will showcase an array of top-quality H-E-B brand products that Texans have come to love.
The 60-second commercial will broadcast between the game’s third and fourth quarters, in more than a dozen key Texas markets. The spot will air throughout February.
“At H-E-B, we appreciate that our customers have come to know and love our H-E-B brand products, which are fun items found exclusively at H-E-B and our family of stores,” Cory Basso, H-E-B group vice president of marketing and advertising, said in the release. “Even if you’re deserted on an island, we know our customers expect the best, and with the H-E-B brand they know they’re getting top quality products at low prices.”