Dutch retail, pharmacy and drugstore chain Kruidvat believes that quality is key to good skin care. Therefore, they created an assortment that makes it child’s play to find the right product for your skin.
Kruidvat private brand products provide all-around skincare for the family. Agency REGGS‘s was challenged was to create an iconic design within the skincare category. A distinctive look for the brand that allows for clear category based navigation.The goal was to reflect the care and pleasure that goes into pampering moments. The new design allows each scent and function to a have a distinctive look, without losing the characteristic brand design that makes them recognizable on the shelf. The ingredients are brought to life and in a blink of an eye it is clear what the product smells and feels like. Every element matches the overall identity while strengthening the subcategories. The result is a beautiful assortment that leaves room for line-extensions and generates cross-categorical conversion.