Latest sales figures from UK retailer Waitrose & Partners revealed that sprouts are set to be an all-year-round kitchen staple with sales up 30% compared to the same time last year.
According to the supermarket, the sales have been driven primarily by baby sprouts and Kalettes (known as flowering sprout) which both have a milder flavor than the regular Brussels Sprout. The Kalette resembles a small leafy flower but tastes more like kale hence its name.
Figures from Waitrose.com also suggest that shoppers are looking to experiment when serving their sprouts as recipe searches are up 38% compared to December. It seems that across the UK, sprouts aren’t just for Christmas.
Paul Bidwell, vegetable buyer at Waitrose & Partners, said: “For the very best flavor and texture my main tip is to simply immerse them in boiling salted water for 3-4 minutes and serve al dente seasoned and with a knob of butter. We also have lots of recipes online for shoppers looking for inspiration, our sprout mac & cheese recipes have a five-star rating.”
Brussels sprouts tick all the right boxes as they taste good, they’re easy to prepare and they’re good for you. Kalettes are particularly good for you as they boast twice the amount of vitamin C as the average Brussels Sprout.