Of all the snacks Trader Joe’s has carried over the years, few have gained the iconic status and devoted following of the classic Trader Joe’s Joe-Joe’s and their myriad permutations. Through holidays and flavor crazes, the retailer has readily expanded the Joe-Joe’s selections based on customer response.
In fact, TJ’s is taking the opportunity to expand via contraction: going bigger by thinking thinner with Trader Joe’s Joe-Joe’s Slims, all the same delicious flavor of the original chocolaty creme Joe-Joe’s cookie in a slimmer, crispier size.
By now, customers know the time-honored taste of a Joe-Joe: robust, crunchy, chocolate cookies, sandwiching sweet vanilla creme. With Joe-Joe’s Slims, Trader Joe’s has simply taken these same elements and recontextualized them into a thinner, lighter, easier-snacking format.
With a much slimmer cookie and lighter application of creme, each Slim has the texture and snap of a cracker, making it an even more versatile dessert snack. A lighter profile means easier munching, meaning more opportunities to have a few quick bites.
Of course, their skinnier size also makes them better accessories for even more indulgent experiences as well: in addition to dunking cookies in milk, now they can be used used to scoop up Belgian Chocolate Pudding.
Of course, Trader Joe’s Joe-Joe’s Slims aren’t just slighter in size: each 10.9 oz box comes with a slender price tag of $1.79.