Marie Horodecki-Aymes, Director, Metro to Speak at Velocity Conference

I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC.

Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come.

Today’s speaker is Marie Horodecki-Aymes is Director, Design and Packaging Metro Brands, with responsibility for the overall brands identity and strategy and day-to-day deployment of the roadmap to deliver the brand goals.

Prior joining Metro Inc., Marie held a variety of managing roles in retail industry such as private brand development director, retail strategist, sustainable sourcing leader in France, Italy and Belgium.

She will present:

FROM VALUE TO VALUES: METRO’S PRIVATE BRAND VISION

Private brands have increasingly become the key driver of future revenue growth for retailers – and analysts have come to see a strong private brand offering as an indicator of future revenue growth.

In her thought-provoking presentation, Marie Horodecki-Aymes is Director, Design, and Packaging for Metro, the third largest grocer in Canada, presents a look inside the retail group and its private brands. She will also discuss the significant shifts in the Canadian food landscape as well as the key trends driving change.

Early Bird tickets are on sale through Friday, February 15, 2019, don’t miss the chance to save $300.

Register Today!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.