Aldi Launches The Uk’s Best Meat-Free Vegan Burger

Is it a ‘New Year, New You?’ or maybe just time for something different – either way, supermarket Aldi UK has you covered. Whether you regularly follow a meat-free diet or are embarking on Veganuary this month, Aldi has launched the most meat-like but meat-free private brand quarter pounder on the market, which looks and tastes just like a real burger! The grocer has spent the last 12 months perfecting a delicious recipe to capture a distinct Smokey flavor which is often lacking from other meat-free alternatives. Making Aldi’s Vegan quarter pounder THE best to taste this month. The new Meat Free Butcher Quarter Pounders, which are made from soya protein are made to look, taste and even bleed just like a regular burger, due to the inclusion of natural beetroot within the patties. The 100% meat-free burgers are priced at £2.49 for a pack of two.

The introduction of the new burgers comes at a time when a third of red meat eaters are looking to reduce or limit their meat intake to maintain a healthier lifestyle. The Aldi Meat Free Butcher Quarter Pounders are designed to replicate meat and provide customers with an alternative, appealing to both vegans and meat-reducers alike.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.