Publix Features GreenWise in New Commercial



In their latest commercial Publix features its natural and organic brand Greenwise. The humorous commercial says:

Although food should have labels, Publix Super Markets doesn’t think people should. So, you should be you and choose to do goat yoga, or drink a smoothie breakfast instead of eating one, or choose between more veggies and a juicy steak. No matter what your choice is, Publix wants to help you eat your favorites with over 800 GreenWise private brand products.

Don’t miss Tim Cox, Director of Creative Services, Publix Super Markets when he presents at this year’s Velocity: the My Private Brand Conference.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.