Trader Joe’s Announces 10th Annual Customer Choice Awards

This past week Trader Joe’s announced the winners of its 10th Annual Customer Choice Awards and the list is full of some particularly great private brand products.

The winners are…

FAVORITE OVERALL:

Mandarin Orange Chicken
What customers say: “Gotta love that Mandarin Orange Chicken!”

Runners Up:
Cauliflower Gnocchi
Everything But The Bagel Seasoning
Dark Chocolate Peanut Butter Cups
Unexpected Cheddar

FAVORITE APPETIZER:

Creamy Spinach & Artichoke Dip
What customers say: “All the frozen apps—too hard to choose just one!”

Runners Up:
Spanakopita
Pastry Bites with Feta & Caramelized Onions
Vegetable Bird’s Nests
Parmesan Pastry Pups

FAVORITE BAKERY:

Danish Kringle*
What customers say: “Other pastries are traitorous imposters!”

Runners Up:
Sliced French Brioche
Chocolate Brooklyn Babka
Sliced Sourdough Bread
Vegan Banana Bread

FAVORITE BEVERAGE:

Sparkling Mineral Waters
What customers say: “Sparkling water—all of the flavors!”

Runners Up:
Triple Ginger Brew*
Spiced Cider*
Charles Shaw Wines
Brewed Ginger Beer

FAVORITE CANDY:

Dark Chocolate Peanut Butter Cups
Try them in marshmallow treats with your favorite Trader Joe’s cereal.

Runners Up:
Scandinavian Swimmers
Sea Salt & Turbinado Sugar Dark Chocolate Almonds
Dark Chocolate Covered Almonds
Dark Chocolate Sea Salt Caramels*

FAVORITE CHEESE:
Unexpected Cheddar Cheese
What customers say: “Unexpected Cheddar will go down in history!”

Runners Up:
Coastal Syrah Toscano
French Brie
Cheddar with Caramelized Onions
Triple Crème Brie

FAVORITE CONDIMENT:
Everything But The Bagel Sesame Seasoning Blend
Stir it into the easiest dip recipe ever—and don’t forget the Ridge Cut Potato Chips!

Runners Up:
Blue Cheese Mustard (seasonal)
Green Dragon Hot Sauce
Organic Ketchup
Sweet Chili Sauce

FAVORITE DESSERT:

Hold The Cone! Mini Vanilla Ice Cream Cones
Curious about Hold The Cone’s origins? Check out the video!

Runners Up:
Macaron Variés
Gone Bananas
Chocolate Lava Cakes
Key Lime Pie*

FAVORITE ENTRÉE:

Mandarin Orange Chicken
Think you know everything there is to know about this customer favorite? Think again.

Runners Up:
Cauliflower Gnocchi
Chicken Tikka Masala
Sweet Potato Gnocchi
Kung Pao Chicken

FAVORITE HOME, BATH, AND BEAUTY:

Tea Tree Tingle Shampoo
What customers say: “ANY TJ’s Tea Tree Oil product—especially the shampoo!”

Runners Up:
Rose Water Facial Toner
Coconut Body Butter
Honey Mango Shave Cream
Organic Argan Oil

FAVORITE MEAL ON THE GO:

Black Bean & Jack Cheese Burrito
Fun fact: This Burrito blew away the competition for favorite Crew Member lunch.

Runners Up:
Rainbow Wrap
Chicken Tikka Masala
Tofu Spring Rolls
Mediterranean Style Orzo Pasta Salad

FAVORITE MEAT:

Carne Asada Autentica
What customers say: “Carne Asada is a BBQ champ!”

Runners Up:
Lemon Rosemary Spatchcocked Chicken
Chicken Shawarma Thighs
Applewood Smoked Bacon
Turkey Meatballs

FAVORITE PRODUCE:

Teeny Tiny Avocados
We like to call them the “Where have you been all my life?”-sized avocados.

Runners Up:
Bananas
Avocados
Shaved Brussels Sprouts
Honeycrisp Apples

FAVORITE SNACK:

Peanut Butter Filled Pretzels
These crunchy pillows of peanut-buttery-bliss have claimed the top snack spot for three years running.

Runners Up:
Roasted Plantain Chips
Organic Corn Chip Dippers
World’s Puffiest White Cheddar
Bamba

FAVORITE VEGAN/VEGETARIAN:

Soy Chorizo
Two words: Breakfast. Tacos.

Runners Up:
Cauliflower Gnocchi
Kale, Cashew & Basil Pesto
Vegan Tikka Masala
Quinoa Cowboy Veggie Burgers

FAVORITE SEASONAL:

Candy Cane Joe-Joe’s*
Stashing a box in your pantry until next season? Try them in Joe-Joe’s Cupcakes!

Runners Up:
Chocolate Covered Candy Cane Joe-Joe’s*
Jingle Jangle*
Mini Mint Stars*
Pumpkin Bread & Muffin Mix*

*Seasonal

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.