Online wholesale club Boxed recently introduced a new line of clean-ingredient popcorn, Jackpot Popcorn, to its industry-leading private label brand, Prince & Spring.

Jackpot’s name, meant to make customers feel like they’ve won the “popcorn lottery,” promotes Boxed’s playful personality and charisma to its customers. Offered in Sea Salt or Sweet and Salty flavors and comprised of a few simple, non-GMO ingredients, Jackpot Popcorn is gluten-free, vegan, and kosher, providing on-the-go customers a quick, flavorful snack that they can feel good about eating.

In line with Prince & Spring’s sleek and personality-fueled design, Jackpot Popcorn truly “pops” with its vibrant turquoise and purple packaging and eye-catching graphics. From the tilted, playful text to the whimsical accents and color tones, the design meets consumers on a personal level, encouraging them to share the snack or “eat it all themselves, with no judgment.”

“Our goal is always to develop fun, design-forward Prince & Spring products that fulfill the needs of our customers,” Vera Atamian, Senior Designer at Boxed, said. “And that vision shines through with Jackpot. With its bold packaging and personality, Jackpot is not only an exciting addition to our growing product collection but also a new favorite among Boxed shoppers.”

Jackpot Popcorn further differentiates Prince & Spring as a leading private brand, as it elevates generic, everyday products and creates a meaningful, engaging brand identity.

Prince & Spring is the premium private brand from From the beginning, Prince & Spring has reimagined private label by innovating and developing products that go beyond the traditional footing of “quality and value” and infuse every item with quality, creativity, wit, and elegant design. From Organic Fair Trade Coffees, Organic Applesauce Pouches, Ultra Soft Bath Tissue, Fruitmojis, and Premium Dishwasher Packs, Prince & Spring’s growing assortment of over 100 items provides premium essentials in club-pack sizes for home, work, and life.   

Don’t miss Jeff Gamsey, VP of Private Brands at when he presents “Private Brand 2.0: The Next Generation of Prince & Spring At Boxed.Com” at this year’s Velocity: The My Private Brand Conference.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.