Canada’s largest food retailer, Loblaw, has partnered with Bamboo Rose to build, deploy, and sustain a world-class product lifecycle management tool.

Ian Gordon, Loblaw Brands Senior Vice President

Currently, Loblaw uses Bamboo Rose for its importer of record (IOR) and certificate management solutions, which provide traceability for food safety and improved end-to-end supplier visibility. The next step in this partnership includes Loblaw’s co-development of Bamboo Rose’s food and formulation product lifecycle management. Now, with Loblaw’s expertise in food PLM, Bamboo Rose will be bringing food and formulation PLM to the marketplace.

Also, by partnering with Bamboo Rose, Loblaw will be able to streamline its private brand product development processes and create a closed-loop feedback for its entire value chain, from ideation to manufacturing to retail delivery. With this, Loblaw will be able to spend more time innovating new products.

“We chose Bamboo Rose to build on its current world-class system to include food and formulation,” said Ian Gordon, Loblaw Brands Senior Vice President. “With Bamboo Rose as our strategic partner, we will be streamlining our product development process and ensuring we deliver the highest quality, innovative products to our consumers with speed and traceability. Our goal is to drive a more modern, collaborative approach throughout our organization and vendor community.”

Sue Welch, Bamboo Rose CEO

“Bamboo Rose is committed to helping retailers like Loblaw compete in the new retail economy, said Sue Welch, Bamboo Rose CEO. “Our focus has always been on shortening the product development lifecycle and streamlining processes for a more efficient, collaborative, and digital retail experience, no matter the industry. We’re excited to partner with Loblaw, as they are the recognized leader in providing great food products.”

Loblaw is the latest customer to join Bamboo Rose’s growing grocery portfolio, which also includes brands like Action NL, Family Dollar, Kaufland, ShopRite, and Woolworths.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.