Thrive Market Debuts Clean Personal Care

Online, healthy grocer Thrive Market has introduced a new private brand line of organic personal care products. Although the retailer is clearly focused on giving shoppers a better value on “better for you,” clean, natural and organic products their website also confidently proclaims about their Thrive Market Collection “if the best version of a product doesn’t exist, we make it.”

The new line includes:

  • Thrive Market Coconut Vanilla Shampoo
  • Thrive Market Coconut Conditioner
  • Thrive Market Coconut Vanilla Body Wash
  • Thrive Market Coconut Vanilla Foaming Hand Wash
  • Thrive Market Bulgarian Lavender Shampoo
  • Thrive Market Bulgarian Lavender Conditioner
  • Thrive Market Bulgarian Lavender Body Wash
  • Thrive Market Bulgarian Lavender Foaming Hand Wash
  • Thrive Market Grapefruit Mandarin Charcoal Hand Wash
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.