Private Brand Leads Reveals 2018 Top-Selling Items

As 2018 has come to a close, has revealed the year’s top-selling items.

As always, there were some products that were popular across the country. For example, we know that Americans are likely binge-watching their favorite shows with HDTVs being top sellers. Private Brand Mainstays Pillows were also popular across the country.

There were also some Private Brand wins with Ozark Trail Insulated Tumblers dominating in 8 states: North Carolina, South Carolina, West Virginia, Michigan, Missouri, Kansas, Texas, and Arizona.

While Great Value Lemonade was the number one item in North Dakota.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.