Vans Sues Target

Minneapolis based big box retailer Target is being sued over its Old Skool sneaker design. Skate brand Vans has filed a trademark infringement lawsuit alleging that Target’s Wild Fable brand Camella Lace-Up shoe to closely resembles Vans “side stripe” design and even noted the customers referred to the shoes as “fake Vans” on target.com.

Vans is seeking an injunction to stop Target from selling any merchandise that resembles the Vans “side stripe” and profits from any previous sales.

Target issued a statement on the matter to Newsweek stating, “At Target, we have a deep appreciation and respect for design rights. We’re aware of the lawsuit filing and have been in contact with our vendor, who is looking into the claims.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.