RaceTrac Introduces QA Solution for Private Brands

Convenience store retailer RaceTrac Petroleum has selected ComplianceMetrix LLC as its provider of enterprise level quality management solutions for food and consumer brands and has rolled out its cloud-based supply chain management solution, SupplyChainMetrix.

Based in Atlanta, RaceTrac operates 500 convenience stores in Georgia, Florida, Louisiana,and Texas. RaceTrac will use CMX to manage and monitor supplier compliance and ensure the quality and safety of ready-to-eat and private brand food.

“RaceTrac is looking forward to our partnership with CMX to manage regulatory and business documentation compliance within our food supply chain,” said Ozzie Brooks, senior manager of food safety and regulatory compliance at RaceTrac. “We’re proud of the food we offer at our stores, and it’s important to us to partner with a trusted company like CMX to manage compliance through their extensive dashboards and supply chain tracking and monitoring capabilities.”

“We are honored to work with such a respected brand that is committed to ensuring the quality and safety of their food and overall operational excellence in all aspects of their business,” said Mitch Porche, CEO of ComplianceMetrix. “Our collaboration with the team at RaceTrac during the implementation process was very beneficial. Several new features in our latest release were the result of their ideas and feedback. Working with passionate and committed customers is our lifeblood and we look forward to a long partnership with RaceTrac.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.