What would it take to give a pet a super life, a life full of what it means to be a happy pet: chasing, playing, fetching or climbing? To Mid-States Distributing Company, Inc., the owners of new private brand Wildology pet food, the answer is super premium nutrition because well-nourished pets are the healthiest and happiest. Mid-States Distributing Company, Inc. consists of 39 independent, privately-held Farm, Ranch and Home retailers with over 650 retail locations across the United States and Canada.
“Cutting-edge research on pet nutrition is accelerating at a rapid pace. New understanding regarding the link between gut health, the immune system, and other bodily functions is evolving our thinking about the connection between diet and health,” said Jodi Eineichner, Director of Private Brand Management, Mid-States Distributing Company, Inc. It’s this insight that is the driving force behind Wildology.
“What really differentiates Wildology from other pet foods is Superlife Pro, a blend of nutrient-rich superfoods and antioxidants, and patent-pending probiotics to support your pet’s digestive and immune systems and help promote overall wellness,” said Eineichner. “Superlife Pro is formulated with antioxidant-rich superfoods such as kale, blueberries, carrots and chia seeds. In addition, each species-specific probiotic in our recipe works in a unique way to help pets.”
“Asking ourselves, ‘How would your pet describe a super life?’ inspired us to create Wildology for happy, healthy pets. We believe that wholesome pet food is like wholesome human food. Our recipes are made with no artificial colors, no artificial flavors, no artificial preservatives, no wheat, no corn, no soy, no legumes, no peas, no dairy. We focus on the good stuff,” explains Eineichner.