Start your spring Exhilarated and ready to Win with the Velocity Conference

In a few days, we will celebrate the end of 2018 and the beginning of a promising 2019, be sure to mark your calendar and buy tickets for the 2019 edition of the groundbreaking Velocity: the My Private Brand Conference. Still, plenty of time to register and book your tickets to this year’s groundbreaking event April 29-May 1 in Charlotte, NC.

Committing to attending The Velocity Conference is the perfect opportunity to start your year exhilarated and ready to win and carry that commitment into the spring..

The event combines:

In-depth sessions designed to help you stay ahead of the changing world of private brand but also provide you with tons of game-changing takeaways you can immediately apply.

Learn directly from the retailers and thought leaders who are making the most significant impact on private brand today — now and into the future. We will begin announcing speakers in January

It’s the all-important “ROI track.” Hundreds of private brand professionals, retailers, brand managers, manufacturers, agencies, and more to meet and engage. with executives from24+ retailers in attendance you never know what inspiration, partnerships, or business deals you’ll leave with after the Velocity Conference.


  • Speakers You Can Speak To:
    Meet & talk with the speakers in a relaxed, cooperative environment
  • Open, Collegial Environment:
    Velocity offers an unmatched dynamic of sharing ideas and inspiration
  • Pick Your Peers’ Brains:
    Have intimate conversations with top-level retail executives, service providers, manufacturers, and other private brand experts
  • Foodie Frenzy:
    Enjoy daily breakfast, lunch, snacks and cocktail receptions at the beautiful Le Meridian Charlotte..

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.