Crabtree & Evelyn first launched in 1972 and in celebration of that, branding agency Sibling & Co took inspiration from the era of peace, love and hope to create their range of private brand Personal Care, Home Fragrance and Fine Foods Gifts for Christmas 2018.

With vibrant contrasting colors, new cultures, and exciting new music, the 70’s rewrote the fashion rule book. The design includes a series of playful, retro patterns in bold brights and contrasting black and white repeats. Once the eclectic range was created, the packaging was printed on matt stocks, or matt varnished to give the entire line an authentic, vintage feel and create a collection that radiates good vibes.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.