Tesco, However you do Christmas.

This week we will be featuring holiday commercials from around the world, most of them feature private brand in an entertaining and often touching way. Others are just great examples of retail advertising.

Watch the commercial from British retailer Tesco, However you do Christmas. The retailer focuses on the ways that everyone’s Christmas is unique. Whether you’re sitting down to turkey, beef, or cauliflower Wellington this year, Tesco has shoppers Christmas covered, with all the trimmings.

And watch out for the Private Brand cameos.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.