This week we will be featuring holiday commercials from around the world Most of them feature private brand in an entertaining and often touching way. Others are just great examples of retail advertising.
Watch the commercial from British retailer John Lewis & Partners, The Boy, and The Piano. This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in the present day and works backward chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
And of course, it revolves around a John Lewis private brand piano.