Private Brand Foot Care in Israel

Israeli beauty retailer SACARA was established in 2013 by brothers David, Yaakov and Moshe Golbari. The chain now has stores throughout the country.
Agency Gadi Adar Thinkdesign was tasked with designing a new line of private brand foot care products including soap, gel, peeling, and cream.

The design uses a distinctive color palette over metallic material; contrasting colors are used between the foot graphic and the background achieve product differentiation and increase shelf visibility.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.