Spartan Nash & Our Family Partner with Molly Yeh

Earlier this month Grand Rapids, Michigan based SpartanNash announced a unique and exciting holiday partnership with its Our Family private brand and Molly Yeh, food blogger, best-selling cookbook author and star of Food Network’s Girl Meets Farm. The food blogger and cookbook author will feature recipes on her blog, mynameisyeh.com, combining Our Family ingredients with Yeh’s imaginative approach to comfort food.

“I’ve been a fan of Our Family for several years now and am thrilled to be working with such an incredible brand,” Yeh said. “I keep my fridge full of Our Family cheese at all times. The ingredients are reliable and consistent, and the name ‘Our Family’ is just so darn lovable.”

The recipes for Yeh’s pizza bourekas and caramel apple cake with cream cheese frosting – featuring Our Family cream cheese, shredded mozzarella and ricotta cheeses – are currently available on mynameisyeh.com, with additional recipes coming soon.

“We are excited to embark on this partnership with Molly as we showcase all there is to love about the Our Family brand,” SpartanNash Vice President, Private Brands John Paul said. “Molly brings a joy of cooking and baking into her kitchen, and by featuring Our Family products in her recipes, she can also offer delicious, budget-friendly dishes for her fans to enjoy.”

In addition to Yeh’s featured recipes, the Our Family brand is encouraging fans to enjoy the holidays with Molly and Our Family. Through December 12, fans of the Our Family Facebook page(@OFFoods) where able to enter a contest to win a signed copy of Yeh’s best-selling cookbook Molly on the Range, by sharing their favorite holiday dishes using Our Family products.  

The star of Food Network’s Girl Meets Farm, Yeh is the creator of the critically-acclaimed and highly popular food and lifestyle brand mynameisyeh, which has been recognized by the likes of the New YorkTimes, Food & Wine, New York Magazine, Saveur (“Blog of the Year”) and Yahoo (“Food Blog of the Year”). Her cookbook, Molly on the Range, was named Judges’ Choice in the International Association of Culinary Professionals (IACP) 2017 Cookbook Awards. She was also on Forbes’ “30 Under 30” list for 2017.

Yeh grew up in the Chicago suburbs with a Chinese father and Jewish mother, followed by a post-high school life in New York City studying percussion at Juilliard. She then got married and started her food blog, relocating with her husband to a sugar beet farm in the upper Midwest where she currently resides.

With more than 2,000 high-quality, affordable items available in every aisle of the store – and more than 1,400 retail stores in 16 states that carry Our Family products – the Our Family brand has offered “Quality since 1904.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.