If you’re thinking about entering the Vertex Awards now is the time. The founders of the Vertex Awards invite you to join the hundreds of creative professionals who have been recognized by our international private brand package design competition over the last five years.

This annual competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand promise and to forge an emotional link with our customers. Winners receive unparalleled recognition including:

  • A Vertex Awards trophy for each winning entry
  • An announcement on the Vertex Awards website
  • Publication on My Private Brand
  • Publication in The Vertex Awards Winners Annual hardcover book
  • Inclusion in the Vertex Awards issue of Global Retail Brands magazine.
  • Velocity Conference speaking opportunities
  • Discounts to both Velocity: The My Private Brand Conference in the US and the Velocity Conference in Europe.

Over the past 6 years, the number of Vertex Awards participants has more than tripled. More than 200 retailers, agencies, and manufacturers from over 45 countries have entered the competition, with close to 1,200 separate entries. Past winners include Amazon, Walmart, Jet.com, Tesco, Kroger, 7-Eleven, Aldi, Dairy Farm, Woolworths, Pingo Doce, Lidl, Lowe’s Home Improvement, Jumbo, Marks & Spencer, Target, The Home Depot, Carrefour, and Wegmans, to name a few.
This year the competition includes a number of exciting changes designed to improve and grow the awards.

A new handcrafted trophy created by the artisans at Cristaux.
33 highly focused product categories. Projects may be submitted for consideration to multiple categories within The Vertex Awards.
A winner’s celebration and exhibit at Velocity: The My Private Brand Conference in Charlotte, North Carolina, USA, April 29 – May 1, 2019.
A winner’s celebration and exhibit at the Velocity Europe Conference in Lisbon Portugal, October 21-23, 2019.
The Vertex Awards is accepting entries until January 25, 2019. The Early Bird deadline ends December 10, 2018. The cost to enter is now $199 for Early Bird entries, $259 for Standard entries and $299 for Late entries.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.