With veganism, the fastest growing culinary trend of 2018 Tesco has increased its private brand range of plant-based Christmas dinner centerpiece dishes.

In 2018, demand for chilled and frozen vegan food at the UK based retailer Tesco has soared by more than 50%, helping to grow the UK meat-free market to £310 million.

As a result, Tesco has not only doubled its vegan festive main dish offering but has also now launched its first ever vegan party food lines as well as a Christmas vegan sandwich.

The vegan Christmas centerpiece dishes are:

  • finest Roasted Vegetable Galette which encases roast carrots, parsnip and squash with spiced mulled wine in a black pepper and thyme pastry
  • finest Cauliflower Wellington which is flavored with turmeric and covered in a festive spiced sauce and wrapped in golden puff pastry
  • Festive Stuffed Butternut Squash filled with tangy beetroot and apple and finished with a crunchy pumpkin and sunflower seed topping
  • Festive Nut Roast made with carrots, pecan nuts, peanuts, maple sauce, cranberries and spices in a mulled wine and cranberry sauce
  • With the festive party season coming up the supermarket is launching finest Thai Inspired Butternut and Lemongrass Rolls as well as Bubble and Squeak Bites.

Other vegan party food treats will include Moroccan spiced cauliflower, sultana, and harissa rolls, roasted butternut rolls seasoned with spiced pearl barley and herbs, and katsu rolls featuring katsu curry vegetables and a katsu crumb topping.

Tesco’s Wicked Kitchen range will also launch a festive vegan sandwich in December – a Bubble and Squeak special featuring spiced potato and veg style fritter with chestnut stuffing, tangy cranberry chutney, and crisp red cabbage.

A year ago Tesco appointed chef Derek Sarno as Director of Plant-Based Innovation to oversee the creation of its own Wicked Kitchen vegan food label.

Derek said: “People looking for plant-centered options for holiday meals no longer need to worry about being considered an afterthought at the Christmas dinner table or party.

“In fact, the only thing they’ll need to consider is making sure these mouth-watering dishes don’t get snatched from under their noses by other guests.

“From party food treats to doubling the number of veg centerpieces, vegans have never had more choice at Christmas than now, how wicked is that!”

Tesco’s Christmas new range follows the successful launches of ground-breaking products by European plant-based food brands Oumph! and Vivera earlier this year.

In September, Wicked Kitchen won PETA’s 2018 Vegan Food Award for ‘Best Vegan Range’.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.