2018 has been a great year for My Private Brand and for private brand around the world. Retailer-owned brands have been the hottest trend of 2018 and 2019 is poised to be the year of Private Brand. Retailers around the world are investing in private brand to deliver innovation and differentiation.

We are excited to tell you about our three marquee events, The Vertex AwardsVelocity: the My Private Brand Conference and for the first time Velocity Europe. Each is infused with a fresh modern approach to private brand and the desire to push the industry forward, encourage growth and promote excellence.

2019 Private Brand Events
Mark Your Calendar


The Vertex Awards formally recognizes the absolute best in private brand packaging design globally. Retailers, manufacturers, marketers, agencies, AND in-house creatives around the world turn to The Vertex Awards as the gold standard for private brand design.
The Vertex Awards is accepting private brand entries until January 25, 2019. To qualify, the private brand work must have been available for sale to the public for the first time from November 2017 to November 30, 2018.
Vertex Awards celebrations will be held in Charlotte, NC, and Lisbon, Portugal during the Velocity Conferences.

5.29 – 6.1.2019

The Velocity conference is dedicated to private brand strategy, development, and management. Featuring an exclusive lineup of speakers from some of the world’s top retailers, as well as challengers and thought leaders, Velocity is the most inspirational and comprehensive private brand conference of its kind. Don’t miss it!



In 2019 My Private Brand expands its groundbreaking event Velocity: The My Private Brand Conference to Europe.  The event will adapt the successful U.S. format for European attendees by adding three exciting new opportunities: Retail Safari, Vertex Awards exhibit and celebration, and an Innovation Expo.

TICKETS ON SALE 12.15.2018

I look forward to seeing your amazing private brand design entered in the Vertex Awards and to meeting you in Charlotte, NC, USA, and Lisbon Portugal for the Velocity Conferences.

Together we are creating the future of private brand.

Happy Holidays,

Christopher Durham
President, My Private Brand
Co-founder, The Vertex Awards 


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.