Wawa Releases Unique Seasonal Beer Collaboration

Just in time for the snow iconic convenience store retailer Wawa announced a private brand collaboration with 2SP Brewing Company. The new seasonal Winter Reserve Coffee Stout, is an oatmeal stout steeped with Wawa’s new limited edition Winter Blend private brand coffee. Brewed by award-winning Head Brewer, Bob Barrar, in partnership with Wawa’s Manager of Concept Development and “coffee guru” Michael McLaughlin, the brew boasts flavors of sweet clove, dark chocolate, and graham crackers.

Now available exclusively in cans, the Winter Reserve Coffee Stout will be available to purchase at neighborhood bars, bottle shops, and distributors in the five-county Philadelphia metropolitan area. It is extremely limited – only 1,000 cases will be available.

Barrar and Wawa fans has the opportunity to get their hands on this exclusive brew a tad earlier, however. On Thursday, December 6 the teams from 2SP Brewing Company and Wawa, celebrated this unique collaboration at Wawa store #170 (721 Naamans Creek Rd, Chadds Ford) from 4-6pm with a special Firkin tapping and complimentary tastings. Fifty cases were available to purchase at a first come, first serve basis.

“Collaborating with our neighbors at Wawa is a truly special experience.” said Michael Contreras, Director of Sales & Marketing for 2SP Brewing Company. “For us, it is an opportunity to work with people that bring the best out in our community. We are from a region that is home to warriors for the working day. It is part of our morning ritual to get to Wawa for our morning coffee. No matter who you are, where you’re from, or what you do, Wawa brings together people from all walks and has achieved something of a mythical status because of the variety and quality it offers. In some small way, we try to do the same with our beers.”

The Winter Reserve Coffee stout is an oatmeal stout steeped with Wawa’s Reserve Winter Blend Coffee, an exclusive handpicked roast that has flavors of sweet clove, dark chocolate, and graham crackers. 2SP Brewing Company’s Head Brewer, Bob Barrar, like Wawa, is a Delaware County native. He has won over 30 Great American Beer Fest Medals and 11 World Beer Cups.

“The oatmeal stout has a balanced sweetness that showcases the full range of flavors from the Wawa Reserve Blend with an added velvety mouthfeel,” said Bob Barrar, Head Brewer.

In addition to the exclusive first pours from the only Winter Reserve Coffee Stout firkin made, patrons will have the opportunity to purchase the first 50 cases, priced at $12.99 per 4pack/16oz cans.

“At Wawa, we are so proud to partner with and support our neighbors, especially through our exciting collaboration with the award-winning brewery, also based locally in our hometown of Delaware County, 2SP Brewing Company.” said Mike Sherlock, Chief Product Marketing Officer at Wawa. “We’re thrilled to team up with 2SP to create a Winter Reserve Coffee Stout using our new limited-edition Wawa Reserve Winter Blend, allowing us to add even more value to our customer experience just in time for the holidays.”

Previous articleLoblaw Expands PC Insiders Monthly Subscription Program
Next articleThe Resurrection of FAO Schwartz
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.